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Monday, November 9, 2020 | History

1 edition of Winning in service markets found in the catalog.

Winning in service markets

Jochen Wirtz

Winning in service markets

success through people, technology and strategy

by Jochen Wirtz

  • 184 Want to read
  • 21 Currently reading

Published .
Written in English

    Subjects:
  • Marketing,
  • Service industries,
  • Branding (Marketing),
  • Customer relations

  • Edition Notes

    Includes bibliographical references and index.

    StatementJochen Wirtz
    Classifications
    LC ClassificationsHD9980.5 .W546 2017
    The Physical Object
    Paginationxvii, 684 pages
    Number of Pages684
    ID Numbers
    Open LibraryOL27220067M
    ISBN 101944659048, 1944659056
    ISBN 109781944659042, 9781944659059
    LC Control Number2016007496
    OCLC/WorldCa933438672

    Mahesh Kaushik is the author of The winning theory in stock market ( avg rating, ratings, 13 reviews, published ), Top Diversified Underv /5.


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Winning in service markets by Jochen Wirtz Download PDF EPUB FB2

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge.

Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant Cited by: 1. Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge.5/5(5).

Winning in Service Markets. Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge/5.

Book Summary – Winning in Service Markets: Success through People, Technology and Strategy. Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing.

Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and Author: Jochen Wirtz.

Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible Winning in service markets book practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, Author: Jochen Wirtz.

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge.

Derived from the globally leading textbook for Services Marketing by. Winning in Service Markets is the first practitioner book to offers a comprehensive overview of extant knowledge on the key aspects of services marketing and management based on sound academic evidence.

Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and management : Jochen Wirtz.

Already cited by the Financial Times,The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth by:   This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz.

Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services.

This book is the ninth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services.

Learn how to market services effectivel y to build a competitive advantage for your organization. See more details below. Download Winning in Service Markets Book Summary in pdf infographic, text and audio formats, or preview the book summary via our blog.

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The books inAuthor: Jochen Wirtz. Winning in Service Markets, winning in every market is all about customer experience. Marketing/ Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture Internally.

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Jochen Wirtz, "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co.

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